Saturday 8 September 2012

As Seen On TV (or How It All Began)



"... we apologize that you have taken offense to our Win a Wife contest ..." 
And so began the canned response to my letter expressing concern over a contest on our local radio station that offered up a "mail order bride" as the prize. 

Watching the news over dinner this past September, I heard about this "Win a Wife" contest and was appalled. I realize "shock" is a great marketing tool, as is finding a way to push the boundaries of cultural taboos. However, there are some issues that, as far as I'm concerned, are morally off-limits in the quest for advertising gimmicks and profit-making - these issues are generally the ones that exploit a person or population who has no choice and no voice. (Watch on CTV)

I was delighted to see, in the evening news article, that our (then) provincial Minister of Employment and Immigration responded quickly and decisively by pulling his departments ads from the station. I strongly applaud his actions. From a SUN News article:
     Although [Thomas] Lukaszuk could not say how much money his ministry spends on
    Bear advertising, he vows to no longer pay for air-time on the station. “Whether it’s $1 or $1
    million, the number doesn’t make a difference. It’s a statement against what they’re doing,” he      
    said.

I have yet to talk to anyone who thought this contest was in good taste, but beyond that, a "What's the big deal?" sentiment was been expressed by most. 

The reason that this doesn't seem like a "big deal" is that the issues the contest covers up- human trafficking and exploitation - are usually so far hidden in the shadows we are hardly aware they exist.

Be it mail order brides, "massage" parlours, escorts, strip clubs, or prostitution, the reality we tend to ignore is that many of the "workers" are not providing services of their own free will or for their own benefit. And the commercial sex industry is just one form trafficking takes on- this issue is way huger (and much closer to home) than I ever would have imagined.

Around the time of this radio contest I stumbled across some statistics that drew me to investigate these issues- which I had never really heard of before- more deeply. What I discovered is a human tragedy on a massive scale that most of us are surrounded by in our immediate day-to-day lives without even knowing. 

I would strongly encourage you to look into this a bit, give it some thoughtful consideration in your own heart and conscience, and then answer the question - "What's the big deal?"  - for yourself.

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